The Holiday Season and Its Impact on Dried Fruits and Nuts
There is no doubt that the holiday season is extremely important for both consumers and sellers. But how many of you know that it is also an exciting time for food manufacturers? This is because certain holidays increase the consumption of certain foods.
For instance, during Easter, there is an increase in demand for confectionery foods like chocolate bunnies.
Similarly, there is a surge in popularity and demand for products that keep you warm during the winter season during Christmas.
As you can see, this means that dried fruits, nuts, and other chocolate products gain popularity during the winter months.
This article will examine how the holiday season can influence food manufacturing businesses and their capacity to be productive in general.
Seasonal Demand for Food Manufacturers
The spike in demand for dried fruits and nuts can boost sales and increase profits for food manufacturers selling products containing these. As we've mentioned in the example above, it's not just because of Christmas. This is just how the market responds.
When consumers push for more products, manufacturers hope to deliver. But where do they find the ingredients?
Why, from the suppliers, of course! This is where our numerous suppliers come in. Suppliers ensure that ingredients are all delivered on time.
The Good
The "positive" side of this has given food manufacturers the ability to predict what to produce. It has become quite easy to work out what customers want during the holiday season. So, all that manufacturers have to do is begin producing the particular product.
It's also quite useful for inventory purposes, and manufacturers can begin checking their stocks of specific ingredients for a while to ensure that the demand is met.
This further allows food manufacturers to secure business deals in advance to ensure that the demand is met on time, securing more efficient operations.
The Bad
Of course, there is a negative to this as well. While holidays are the perfect opportunity for food manufacturers and suppliers to boost their sales, they can also be challenging.
For one thing, much of the predictions made are generalised. If you miss the mark, you might end up losing out on a golden sales opportunity for an entire season. Furthermore, it can also be hard for repeat products to assess exactly how popular they will be during the season. There's always a new trend, and if you don't predict it right, things can go out of control.
What Does This Tell Us?
The holiday season presents a massive opportunity for those looking for a way to increase their sales. Several companies even plan their entire year around the coming holiday season, so it is very important that you get it right.
If a sales prediction goes wrong, it can mean a disaster for the entire year, affecting sales, inventory processes, and business deals. It is, therefore, crucial that manufacturers avoid over-ordering, as that will put them at risk of having obsolete stock once demand drops.
